Website Designers in Pirbright

We are proud to offer our website design services to business in Pirbright and surrounding areas.

DO YOU NEED A WEBSITE THAT GETS FOUND?

We aim to construct websites that consistently generate new business leads.
If you’re interested in learning more about our approach, feel free to contact us and schedule a complimentary strategy session.

Website design

Website design has evolved beyond merely aesthetics or visual appeal.

To succeed, your website requires various components such as content, SEO, branding, and marketing. It’s crucial to ensure that all of these aspects are integrated correctly. Opting for a company that provides multiple web services is thus a better approach.

Beware, as many website design companies only focus on designing. This may result in a visually appealing website, but with poor discoverability. Is this the outcome you desire?

WE DESIGN WEBSITES THAT WORK

Achieving a successful website is more challenging than it may seem.
Many businesses have learned this the hard way through personal experience. Your website should be a valuable investment, generating continuous revenue through its business activity. Unfortunately, due to poor planning and strategy, most business websites are deemed as expenses.

We can assist you in achieving your sales and marketing goals by implementing a more strategic approach towards your website’s content. Additionally, we’ll guide you in promoting it once it goes live.

All of our websites are uniquely crafted and come with basic search engine optimisation included in the price.

Our websites are a profitable investment.

Moreover, we pride ourselves on working closely with our clients to construct websites that satisfy their goals, not ours. Whether it’s boosting sales or providing information to potential customers, we tailor the website to meet your needs.

All of our websites incorporate advanced technology to ensure optimal customer experience, including:

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Responsive website design allows for a perfect view on any device. It will automatically adjust anything from the font size to picture size, giving any user a great experience. Each view is designed individually to achieve this.

We will set up a Google account on your behalf and install Google Analytics and Google Tag Manager onto to your website. This will enable you to track the amount of visitors and how they found you. This is an essential tool especially when used in conjunction with search engine optimisation techniques.

We will set up your Google Search Console. This has various tools included which are used to check that your website is indexed correctly.

It can also show if your website has been blocked or penalised by Google. This can also be used in association with our Search Engine Optimisation services.

As standard we will set up a sitemap. This is an electronic file which lists all the pages that are on your website. We then submit this to Google through your search console, helping Google to index your website correctly. We also use this to inform Google of any alterations to your website in the future.

  • Professional Navigation Menus
  • Picture Galleries & Slide Shows
  • Video Embed & Background
  • Media Carousel including Pictures, Videos or Both
  • Testimonial Carousel
  • Accordions & Toggles (you are in a toggle now)
  • Countdowns
  • Flip Boxes
  • Customised Email forms
  • Blogs
  • Social Media Integration, Including Share Buttons, Social Icons and Feeds
  • E-Commerce & Payment Options (on-line shops)
  • Google Maps
  • Membership Sections and Private Pages (password protected)
  • Booking Widgets

Even if its not listed we can accommodate any requirements, just ask.

WORDPRESS WEBSITE DESIGN SPECIALISTS IN PIRBRIGHT

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Currently, just over a quarter of all websites worldwide are built using WordPress. We consider it to be one of the most adaptable and cost-effective platforms for any website.

WordPress is designed with search engine optimisation (SEO) in mind, automatically resolving numerous SEO-related issues.

Moreover, WordPress is mobile-friendly, catering to the increasing usage of smartphones and tablets. If your website isn’t optimised for various devices, potential customers may overlook it and go elsewhere.

All of our websites are uniquely built, without the use of templates that are commonly employed by online companies, franchises, or inexperienced web designers.

We do not utilise inexpensive WordPress themes that are rigid and challenging to manipulate while deceiving you by claiming that we created them.

WEBSITE DESIGN TIPS

To ensure your website becomes a valuable asset, it’s essential to plan precisely what you want a potential customer to do when they visit it.

Understanding this crucial step is imperative.

What actions do you wish your website visitors to take?

Here is a list of what we believe should be the most apparent:

WHAT IS A RESPONSIVE WEBSITE?

To achieve the full potential of your market and promote business growth, having a responsive website has become an absolute necessity. If you haven’t already established a responsive website, it is crucial to do so immediately.

It’s essential to note that Google ranks websites on a mobile-first basis, even if your business-to-business (B2B) searches primarily come from desktops.

A fully responsive website should be adaptable for various devices, including tablets and smartphones. Failure to do so may result in a significant drop in search engine rankings for your business website.

Viewing a website from a personal computer (PC) is entirely different from viewing it on the smaller screen size of a tablet or smartphone, especially with slower connection speeds when using mobile networks. In this regard, website speed has now become a crucial ranking factor.

USER EXPERIENCE WEB DESIGN TIPS

Effective website design, combined with a superb user experience, is fundamental.

  • Provide a compelling reason for customers to continue scrolling down your page.
  • Clearly communicate what your business does and how it can improve customers’ lives.
  • Prompt customers to take action to get started with your business.
  • Craft a customer-focused, concise benefit statement.
  • Offer a promise of transformation through using your products or services.
  • Use subheadings to highlight your business’s benefits.
  • Establish authority by incorporating numbers into your headlines.
  • Ensure your telephone number is clickable on mobile devices.
  • Organise your website into sections based on your products or services.
  • Keep your email forms brief; fewer form fields lead to higher conversion rates.
  • Offer something for free, such as tips or resources.
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What is the main objective of your website, what do you want it to achieve?

Firstly you need to ask yourself if you are just going to use it as a brochure or do you need it to attract new business leads. Even if you just use it as a brochure it still needs to be designed to convert those visiting into clients. These could be referrals from existing clients who are just checking you out. So you still need a good call to action.

  • How do you want your business to be portrayed?
  • What is the most important message you would like to get across?
  • What are the most frequently asked questions from your customers?
  • What are your target markets?
  • Are there any particular niche groups you would like to reach?
  • What is the most important part of your business?
  • Do you have competitors you want to stand out against?
  • What makes your business unique?

Understanding the needs of your business will provide you with the tools to create a successful website.

I have recently come across a number of badly designed websites from so-called design agencies, website designers, and digital marketing companies who do not even consider the importance of or the placement of your telephone number into consideration.

Many agencies simply buy a template and adapt it to fit your business image, add a bit of fancy design, and sell it to you for £1000’s when it only cost them £60 to buy. Many of these templates have a header section that does not include the telephone number, or it does but vanishes on a mobile device. It’s unlikely you will even know this, as these companies will not share this fact with you. Have a look at your own website now.

Here are my tips.

  • Make sure your telephone number is visible at the top of your page on all devices eg. desktops, tablets, and especially mobile phones.
  • Do not hide your telephone number in the footer or simply on your contact page, you do not want potential customers having to hunt for it. They may just give up and move on.
  • Do not use a clickable button instead of showing the actual number.  Showing your number builds trust and shows you have nothing to hide, it will also encourage more calls than a button.
  • Make sure your telephone number is clickable on all devices especially on mobile and tablet. There is no point in any potential callers having to write it down or flip between screens and then go back into their mobile keypad to type and dial you.
  • Why should your number be clickable on a desktop? Business owners are starting to use software that allows them to call you straight from their PC using VoIP systems and headsets now.

If this rings a bell with you then maybe you should consider a change of provider and good hard look at your website, if this simple fact is not dealt with what else has the company who built your website not done.

Ask yourself this question is your website actually getting found, and if it is are you getting regular leads from it?

There are many different screen sizes, such as desktops, tablets, mobile and widescreen large monitors. Modern websites are built with different breakpoints, meaning the website layout will change depending on the screen size. It’s also important to check this out yourself as you may not be aware of how bad your website looks on mobile for example.

This is so important as Google now ranks websites on a mobile-first basis, even if most views are on a desktop.

This happens a lot as many website designers do not consider or have the knowledge to research the important keywords and phrases to use on your site. All websites should include basic technical SEO to even have a chance. 

Google needs to understand what each of your pages is about to index it correctly.

So often websites use words like we are, we can and we have, etc., and do not think of the customer. For example “We are local decorators offering a superior service” could be replaced with ” Are you looking for a local decorating company with sensible prices?”

Is your website getting lots of traffic?
Have you or are you paying for Marketing, SEO, Google Ads, FaceBook Ads?

That’s great, but are you getting conversions?

Conversion Rate Optimisation (CRO) is the art of increasing your conversion rate by making more visitors take action.

Are you looking for a digital marketing company, with experience in offering both search engine optimisation and user experience-based website design optimised for customer conversions?

Get in touch maybe we can help.

Where do we provide our website design services?

We offer comprehensive website design services throughout the UK, tailored to meet your specific needs either remotely or in-person. Operating from our base in Farnborough, Hampshire, we are able to provide face-to-face consultations for local website design projects in the following areas and their surroundings.

  • Berkshire
  • Hampshire
  • London
  • Oxfordshire
  • Surrey